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10 Website Rules

There is a great article here from The Download Squad that gives ten rules for your small business website. Check out this abbreviated list and see if your website is doing everything it can for your business. If you would like us to evaluate your current website, or if you would like to begin your internet prescence, please contact us.

1. Does your website have your logo prominently displayed and is your contact information on every page?

2. Does your website tell what goods or services you offer, and does it give a potential customer all of the necessary information? This should be clear, concise, and on your homepage.

3. Does your website have a search field? Potential customers need to be able to search your site to find exactly what they’re looking for.

4. Does your site use crazy fonts and colors? Everyhting on your site needs to be readable.

5. Are the photos on your website optimized for the web? If you are using high resolution photography on your site, it can take minutes to load for some people (remember, dial up is still with us). If the photos on your site take too long to load, potential customers will be clicking away…

6. Is your page Flash driven? Flash sites can be cool, but they can also take a long time to load (remember dial up) and can have obscure navigation.

7. Will your site display properly on everyone’s monitor? While you may have a new widescreen monitor, and your website looks great on it (it “fills the screen”), someone using a monitor that’s ten years old will need to scroll around to see the entire site, or just click away…

8. Does your website get updated regularly? If you’re still displaying “Fresh News” from 2003, at least remove the “fresh news”.

9. Is your site navigation clear and intuitive? Potential customers need to be able to find what they’re looking for.

10. Are all of the pages on your website relevant to your business? A bigger site is not necessarily a better site.

For list of sites that are doing exactly what you shouldn’t do, check out The Worst Websites of 2006. If your site has any of these problems, please contact us for a free quote on a redesign. Check out some of the sites we have created and see how they measure up.

~ by will on April 30, 2007.

One Response to “10 Website Rules”

  1. hey buddy- how are you? I will call soon and we’ll catch up. how was your vacation? I love your new website. Awesome. oh, as for the “worst websites of 2006″ - Did you know that one of Jay’s websites was in Newsweek as one of the 50 top sites in the US. Cool eh.
    Miss you. Hope you’re doing great. Lots of love, chelsea

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